Ritzers mcdonaldization thesis

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Ritzers mcdonaldization thesis

Visiting Professor, University of SalzburgAustria Although known as a sociologist, Ritzer never earned a degree in sociology; he was trained in psychology and business. As Ritzer said in a later interview, "I basically trained myself as a social theorist, and so I had to learn it all as I went.

Weber famously used the terminology " iron cage " to describe the stultifying, Kafkaesque effects of bureaucratized Ritzers mcdonaldization thesis, [6] and Ritzer applied this idea to an influential social system in the twenty-first century: America has grown to connect the quantity of a product with the quality of a product and that "bigger is better".

Throughout the food production, everything is standardized and highly calculated: It is thought that the academic experience, in high school and higher education, can be quantified into one number, the GPA.

Also, calculability leads to the idea that the longer the resume or list of degrees, the better the candidate, during an application process. In addition to academics being affected by the McDonaldization in society, sports, specifically basketball have also been affected.

Related to calculability, customers know what to expect from a given producer of goods or services. In order to maintain the predictability for each franchise, there has to be "discipline, order, systematization, formalization, routine, consistency, and a methodical operation".

The Walt Disney Company also has regulations in place, like dress code for men and women, in order to add to the predictability of each amusement park or Disney operation.

Predictability has also extended into movie sequels and TV shows. This is a way to keep a complicated system running smoothly; rules and regulations that make efficiency, calculability, and predictability possible.

The computers tell the managers how many hamburgers are needed at the lunchtime rush and other peak times and the size and shape of the pickles as well as how many go on a hamburger is managed and control.

Every step of the learning process at Sylvan, the U-shaped tables and instruction manuals, is controlled as well as each step of the birthing process, in modern-day hospitals, and the process of dying. Some claim that rationalization leads to "more egalitarian" societies.

The McDonaldization of society also allows operations to be more productive, improve the quality of some products, and produce services and products at lower cost. However, McDonaldization also alienates people and creates a disenchantment of the world. The increased standardization of society dehumanizes people and institutions.

The "assembly line" feel of fast-food restaurants is transcending many other facets of life and removing humanity from previously human experiences. Revolutionizing the Means of Consumption 2nd edition3rd editionand Expressing America: Ritzer argues that prosumption is the primordial form of economic activities, and the current ideal separation between production and consumption is aberrant and distorted due to the effect of both Industrial Revolution and post-WWII American consumption boom.

Ritzers mcdonaldization thesis

It has only recently become popularly acknowledged that the existence of prosumption as activities on the internet and Web 2. Various online activities require the input of consumers such as Wikipedia entries, Facebook profiles, Twitter, Blog, Myspace, Amazon preferences, eBay auctions, Second Life, etc.

Ritzer argues that we should view all economic activities on a continuum of prosumption with prosumption as production p-a-p and prosumption as consumption p-a-c on each pole.

McDonaldization is a concept developed by American sociologist George Ritzer which refers to the particular kind of rationalization of production, work, and consumption that rose to prominence in the late twentieth century. McDonaldization is a term developed by sociologist George Ritzer in his book The McDonaldization of Society (). For Ritzer McDonaldization becomes manifested when a society adopts the characteristics of a fast-food restaurant. Overview. McDonaldization is the term invented by George Ritzer to describe a sociological phenomenom that is happening in our society. You may think it started with Ray Kroc in the 's when he bought his first hamburger restaurant, but it's origins were actually much earlier than that. In fact, Henry Ford was the first McDonaldization pioneer with his vision of an assembly line for.

It also describes things as being fairly unusual. Examples of "something" are local sandwich shops, local hardware stores, family arts and crafts places, or a local breakfast cafe. He explains the advantages and disadvantages of both "something" and "nothing" in The McDonaldization of Society.

He defines it as involving a worldwide diffusion of practices, relations, and forms of social organization and the growth of global consciousness. The Globalization of Nothing.Published: Mon, 03 Jul According to Ritzer, the Mcdonaldization of society has standardized the consumer experience.

The McDonaldization Thesis - George Ritzer by Andra Keay on Prezi

Critically discuss. ‘The McDonaldization of society’ was originally published in and has . Ritzer Weber Rationalization and McDonaldization. Uploaded by Irina Oana. Save. Italian, Japanese, and Chinese. Several books have been published that are devoted to analyzing the McDonaldization thesis.

His most recent book is The Globalization of Nothing (Sage, ). Documents Similar To Ritzer Weber Rationalization and 1/5(1).

Ritzers mcdonaldization thesis

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McDonaldization is a term developed by sociologist George Ritzer in his book The McDonaldization of Society (). For Ritzer McDonaldization becomes manifested when a society adopts the characteristics of a fast-food restaurant.

Transcript of The McDonaldization Thesis - George Ritzer George Ritzer started his career in the Ford Motor factory in the s and has never formally studied sociology.

However, he has become one of the most influential and widely read sociologists of today. McDonaldization: a reply to Ritzer's thesis. The article takes issue with Ritzer's thesis. It questions whether recent fears are overstated and argues that, in looking for examples to substantiate the arguments put forward in the book, contradictory evidence, especially from the .

George Ritzer - Wikipedia